⚡ LIVE MASTERCLASS · 31 OCTOBER 2026 · EARLY PRICE ₹299 — limited seats
Live Online Meta Ads Masterclass

Meta Ads has changed.
Has your strategy?

Learn the new Meta Ads playbook built around Andromeda, AI-driven delivery and creative-first advertising — and exactly what to change in your campaigns to stay competitive.

Sat, 31 Oct 2026
7:00 PM IST
Live on Zoom
Beginner → Intermediate
Srija RTaught by Srija R · 5+ yrs · ₹20L+ Meta ad spend managed · 40K+ leads generated
The old playbook

The old Meta Ads playbook is changing.

If your campaigns still lean on these habits, you're optimising for a system that no longer works the way it used to.

Meta's delivery is now driven by AI retrieval and ranking models. That means creative, signals, offer and campaign structure matter more than finding the "perfect audience".
The new era

Andromeda + AI + Creative Diversification

This masterclass is built for the current Meta Ads ecosystem — not outdated Facebook Ads tactics.

Old approach

Audience→Ad→Hope

New approach

Offer→Creative Concepts→Signals→AI Delivery→Testing→Optimization

The goal isn't to create more ads. It's to create the right variety of ads — so Meta has better opportunities to match the right message with the right person.

ⓘWhat is Andromeda? Meta's engineering team introduced Andromeda in late 2024 as its next-generation personalised ads retrieval engine — the stage that picks which ads are even eligible to be shown to a person, before ranking decides which one wins. When retrieval is driven by AI, the variety in your creatives becomes a direct input.
Curriculum

What you'll learn in this masterclass

Ten focused modules — from how Meta's AI decides delivery to the exact metric to check when a campaign stalls.

01

Meta's new AI-driven ad system

What each part of the delivery engine does — and what it means for you as an advertiser.

AndromedaAI retrievalAd rankingML deliveryCreative & conversion signals
02

Creative is the new targeting

Build genuinely different hooks, angles, messages, formats and offers — not 10 near-identical ads.

HooksAnglesFormatsOffers
03

Creative diversification

A creative testing system built around different customer motivations, so Meta gets meaningful signals.

8 concept typesMotivation mapping
04

Broad vs interest targeting

When broad makes sense, when detailed targeting still helps, and how audience size affects delivery.

BroadDetailed targetingAccount structure
05

Advantage+ & automation

Work with Meta's automation instead of fighting it — and know when manual controls still make sense.

Advantage+Audience expansionPlacementsBudget optimisation
06

Build a modern campaign

The full framework from objective to optimisation, so every setting has a reason behind it.

CampaignOfferConversion signalData
07

Test creatives properly

Isolate one variable at a time and learn what actually caused the performance difference.

Hook vs hookAngle vs angleOffer vs offer
08

Metrics that actually matter

CPM to ROAS — and more importantly, which metric to look at first when a campaign isn't performing.

CPMCTRCPLCPAFrequencyROASLead quality
09

AI + Meta Ads

Use AI for research, customer insights, hooks, angles and copy — to build a better creative system, not 20 copies of one ad.

ResearchInsightsCopyCreative ideation
10

Real-world strategy

How to think about Meta Ads across six business types, with practical decision-making rather than theory.

HealthcareReal estateE-commerceLocalPersonal brandsServices
Module 03 preview

8 creative concepts. 8 different signals.

Different concepts speak to different motivations — which gives Meta's AI more meaningful variety to match against real people.

Problem-BasedLead with the pain point
Benefit-BasedLead with the outcome
TestimonialLet customers sell it
EducationalTeach, then offer
UGC-StyleNative, creator-feel
Founder / ExpertAuthority on camera
Offer-BasedA reason to act now
ComparisonUs vs the alternative
Hooks→Angles→Messages→Formats→Offers→Creatives
Module 06 preview

The modern Meta campaign framework

Seven questions to answer before you spend a rupee — and revisit before you change anything.

CampaignWhat are you trying to achieve?
AudienceWho could potentially convert?
CreativeWhat message makes them stop?
OfferWhy should they act?
SignalWhat action are you optimising for?
DataWhat is Meta learning?
OptimiseWhat to change — and what to leave alone
Modules 07 & 08

Stop guessing. Start diagnosing.

Structured creative testing

Don't change everything when an ad underperforms. Test one variable, then read the result.

Hook vs HookStop rate
Creative vs CreativeConcept fit
Angle vs AngleMotivation
Offer vs OfferConversion
Audience vs AudienceReach & cost

Metrics that matter

Know every number — and which one to look at first.

CPMCTRCPCCPLCPAConv. RateFrequencyCost / ResultLead QualityROAS
Example diagnosis: High CPM + low CTR usually points to a creative or hook problem — not your targeting. You'll learn the full decision path in class.
Module 10

Real-world strategy for real businesses

🩺
HealthcareGenerate enquiries for clinics and healthcare professionals.
🏢
Real EstateProperty enquiries and qualified buyer leads.
🛒
E-commerceDrive purchases and product conversions.
📍
Local BusinessesCalls, WhatsApp enquiries and walk-in leads.
🎤
Personal BrandsBuild authority and generate opportunities.
💼
Service BusinessesTurn ad spend into qualified enquiries.
Who it's for

This masterclass is for you if you're a…

Business OwnerStop wasting money on random boosting and understand how modern Meta Ads work.
FreelancerGet a current Meta Ads framework you can apply for your clients.
Digital MarketerUpdate your strategy for the AI-driven Meta advertising environment.
Agency OwnerBuild a stronger creative-testing and campaign-optimisation process.
StudentLearn one of the most in-demand performance marketing skills today.
Existing AdvertiserAlready running campaigns? This is where you learn what to change.
What makes it different

This is not a "boost post" class.

We won't spend the session teaching you where to click. We'll help you understand the reasoning behind every result — so you can build your strategy around the new ecosystem.

Join for ₹299 →
WHYMeta delivers one ad over another
WHYone creative wins over another
WHYyour targeting may not be the biggest problem
WHYcreative diversity matters
WHYconversion signals matter
WHYcampaign structure matters
SRIJA Srija R, Meta Ads trainer and founder of Digital Srija
Srija RFounder, Digital Srija · D-Grow Marketing Agency, Chennai
Your trainer

Learn from someone who runs these campaigns every week.

Srija runs performance campaigns for clinics, hospitals, salons, finance brands, e-commerce and local businesses across India — and teaches what's working in live ad accounts right now, not last year.

5+Years running Meta Ads
₹20L+Meta ad spend managed
40K+Industry-qualified leads generated
10xRevenue generated for a client
Outcomes

By the end of the class, you'll know:

Your ₹299 investment

One class can change the way you look at Meta Ads.

Fill in your details, complete the ₹299 payment, and the joining link will be sent to your WhatsApp and email before the session.

📅
DateSaturday, 31st October 2026
⏰
Time7:00 PM IST
💻
FormatLive Online (Zoom)
🎯
LevelBeginner → Intermediate
📚
FocusModern Meta Ads + AI + Andromeda + Creative Strategy

Reserve your seat

Early workshop price: ₹299 (inclusive of all taxes)

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FAQ

Frequently asked questions

Is this class suitable for beginners?

Yes. Concepts are explained practically and progressively, so beginners can follow along comfortably.

I already run Meta Ads. Is this useful for me?

Absolutely. It's especially useful if you're already running campaigns and want to understand how the AI-driven environment changes your strategy.

Will you cover Andromeda?

Yes. Andromeda and its practical implications for advertisers are a core part of the session.

Will you teach creative strategy?

Yes — creative diversification, ad angles, hooks, formats and testing approaches are all covered.

Will you teach Advantage+?

Yes. You'll understand how Meta's automation and Advantage+ fit into a modern campaign strategy, and when manual control still makes sense.

Is this only theory?

No. The focus is on practical application and decision-making — not just explaining terminology.

How do I get the joining link?

After payment, the live session link is sent to your registered WhatsApp number and email before the class.

How much is the class and when is it?

The special workshop price is ₹299 only. The class is live on 31st October 2026.

Meta Ads is evolving

Your strategy should too.

Master the new Meta Ads playbook · 31st October 2026 · ₹299 only

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